The most important chess tournament series for female chess players.

Organized by World Chess and FIDE on FIDE Online Arena, the official FIDE gaming platform. It takes place every Wednesday and is open to all FIDE and Arena titled players. The prize fund is $1000 per week. Most elite female chess players take part.

“Swiss Queens Wednesdays are a testament to the strength and brilliance of women in chess. Every match is a chance to uplift one another, showcasing our talents while inspiring future generations of queens to take their place at the board.”
— Dana Reizniece-Ozola, FIDE

Consider becoming a sponsor of the tournament — add chess to your marketing mix.

Commercial Opportuntities

Sponsoring the Swiss Queens Wednesdays series is a compelling opportunity for brands eager to connect with the burgeoning world of female chess. This event showcases top players, including world champions, who are redefining the game and inspiring a new generation of fans. By aligning with these talented individuals, sponsors can tap into a passionate community that values empowerment, strategy, and competition. It’s not just chess; it’s a celebration of skill and ambition that resonates deeply with audiences.

The momentum behind Swiss Queens Wednesdays reflects the dynamic rise of women’s chess, akin to the growth of women’s football. Brands that seize this moment can create engaging campaigns that reach a diverse demographic. From dynamic branding during live-streamed matches to exclusive merchandise collaborations, there’s a wealth of creative opportunities to explore. As female chess captures mainstream attention, sponsoring this series positions brands as key players in a cultural shift—supporting diversity in sports while connecting with an enthusiastic and loyal fan base.

Please contact Nadia Panteleeva, head of partnerships, for more details on commercial opportunities at panteleeva@worldchess.com.