World Chess is seeking a digitally-driven, results-oriented Chief Marketing Officer to lead our global marketing organisation and drive measurable growth at the intersection of chess, media, and culture.

This is a unique opportunity for a marketing leader who combines strategic vision with hands-on expertise in performance and digital growth. You will own the full marketing function — from user acquisition and funnel optimisation to brand building and community growth — while working closely with the CEO and executive team to align marketing with overall business goals.

We’re looking for someone who can architect and execute a growth-first strategy: setting direction, building processes, running high-impact campaigns, and progressively developing a high-performing team as the company scales.

Strategic & Operational Responsibilities

Digital Growth & Acquisition

• Own and scale user acquisition across mobile and web products, driving installs, registrations, and monetisation.

• Launch, manage, and optimise campaigns on Meta, Google UAC, TikTok, Apple Search Ads, and other channels.

• Build and refine growth funnels (CPI → Retention → LTV → ROAS), improving metrics at every stage.

• Oversee ASO, SEO, retargeting, email marketing, and paid traffic to maximise ROI.

Performance & Analytics

• Set and track KPIs including CPI, ROAS, retention rates, and LTV.

• Implement and maintain analytics infrastructure (e.g., Adjust / AppsFlyer, Firebase, Amplitude, GA4).

• Run structured A/B tests, creative iterations, and funnel experiments to optimise performance.

• Use data-driven insights to balance performance marketing goals with long-term brand equity.

Brand & Community

• Develop a distinct brand positioning and messaging strategy that resonates globally.

• Translate cultural and gaming trends into authentic campaigns and partnerships.

• Drive content strategies that engage our community and support retention.

Leadership & Team Building

• Start with hands-on campaign management and gradually build a high-performing marketing team.

• Create scalable marketing processes, tools, and reporting systems.

• Foster collaboration across creative, performance, and product functions.

• Partner with other executives to align marketing priorities with company objectives.

Experience & Skills

• 6–8+ years in marketing leadership roles with a proven track record in digital/performance marketing, ideally in mobile apps, gaming, or consumer tech.

• Strong hands-on skills in running and optimising paid campaigns across major platforms.

• Expertise in funnel building, retention strategies, and monetisation optimisation.

• Advanced understanding of analytics, attribution, and marketing automation tools.

• Ability to start lean, operate in resource-conscious environments, and scale strategically.

Mindset & Leadership

• Strategic thinker with an execution-first mindset.

• Data-driven, experimental, and comfortable iterating quickly.

• Entrepreneurial and resourceful, with strong relationship-building skills.

• Comfortable with ambiguity and rapid change.

• Excellent communicator, able to influence stakeholders and inspire teams.

What World Chess Offers

• Full ownership of the marketing function with direct reporting to the CEO.

• Opportunity to combine brand leadership with digital growth execution.

• A global product with a passionate, fast-growing user base.

• Flexible work environment: remote, hybrid, or office-based in Berlin/London.

• Competitive base salary plus performance-based bonus.

We are reviewing resumes on a rolling basis and will fill the position as soon as we find the right candidate. To apply, please send your resume to Julia Aliabeva, HR Director, at j.aliabeva@worldchess.com. If you know someone who might be a good fit for this role, please feel free to share this opportunity with them!